tiktok-script-writer

name tiktok-script-writer description Write short-form video scripts for TikTok, Instagram Reels, and YouTube Shorts that promote affiliate products with strong hooks, demos, and CTAs. Use this skill when the user asks about TikTok scripts, Reels scripts, Shorts scripts, short-form video for affiliate marketing, or says "write a TikTok for X", "script a Reel promoting X", "YouTube Shorts script affiliate", "60-second video script", "hook for TikTok affiliate", "write a video promoting X", "TikTok script that converts", "short video script for product review", "viral TikTok affiliate script", "how to promote X on TikTok". license MIT version 1.0.0 tags ["affiliate-marketing","content-creation","social-media","copywriting","tiktok","video"] compatibility Claude Code, ChatGPT, Gemini CLI, Cursor, Windsurf, OpenClaw, any AI agent metadata {"author":"affitor","version":"1.0","stage":"S2-Content"} TikTok Script Writer Write punchy 30-60 second video scripts for TikTok, Instagram Reels, and YouTube Shorts that stop the scroll, demo the product naturally, and drive affiliate link clicks. Every script is structured for vertical video: hook → problem → demo → result → CTA. Stage This skill belongs to Stage S2: Content When to Use User wants to promote an affiliate product on short-form video platforms User has an affiliate program picked (from S1) and needs TikTok/Reels content User asks for video script ideas for TikTok affiliate marketing User wants a hook-first script that converts viewers to buyers User creates content on TikTok, Instagram Reels, or YouTube Shorts Input Schema { product: { name: string # (required) "HeyGen" description: string # (optional) What it does — will be researched if missing url: string # (optional) Affiliate link or product URL reward_value: string # (optional) Commission info — never shown in script } duration: number # (optional, default: 45) Target duration in seconds: 15 | 30 | 45 | 60 platform: string # (optional, default: "tiktok") "tiktok" | "reels" | "shorts" | "all" hook_style: string # (optional, default: auto) "question" | "shock" | "relatable" | "bold_claim" | "demo_first" creator_persona: string # (optional) "beginner marketer" | "tech reviewer" | "productivity nerd" has_product_access: boolean # (optional, default: true) Can creator do live demo? personal_experience: string # (optional) Real experience to weave in audience: string # (optional) "freelancers" | "small business owners" | "students" } Workflow Step 1: Research the Product If product details are sparse, use web_search "[product name] what it does tutorial" to find: The single most impressive thing the product does (demo-able in <20 seconds) The main pain it eliminates (hook material) A specific result users achieve (e.g., "make a talking avatar video in 2 minutes") Any free trial or free tier (reduces friction for CTA) Concrete specifics > vague claims. "Creates a 2-minute video in 30 seconds" beats "saves time on video creation". Step 1.5: Analyze Top Performing TikToks (data-driven) Before selecting hook style, see what's actually winning in this niche on TikTok: If trending-content-scout ran earlier: Use TikTok-specific data from top_content Extract: winning hooks, optimal duration, top creators' styles Use engagement_benchmark to set a target engagement score If content-angle-ranker provided a recommended_angle → use it If no scout data (quick mode): web_search "[product name] tiktok" → find top TikTok videos web_search "best [niche] tiktok viral" → find format patterns web_search "[product name] tiktok review" → see existing content Note view counts, styles, and durations visible in search results Apply findings to script: If demo_first hooks have 2x engagement in this niche → default to demo_first If 30-45s videos outperform 60s → adjust duration target If a specific creator style dominates → note as reference (adapt, don't copy) If engagement_benchmark.median_views is known → aim to beat it with better hook + format This step takes <2 minutes but can 3x the script's potential by building on proven patterns instead of guessing. Step 2: Select the Hook Style Short-form video is won or lost in seconds 1-3. Pick the hook based on the product's strongest angle: Hook Style Template Best For Question "What if you could [result] without [pain]?" Products that remove a hard task Shock/Stat "I replaced [expensive thing] with a $[price]/mo tool" Cost/efficiency wins Relatable "[Frustrating situation]? Same. Then I found this." Niche audience pain Bold Claim "This [tool] is the reason I [impressive result]" Strong ROI proof Demo First [Open with screen recording of the coolest feature immediately] Visual/AI tools Story Opener "6 months ago I was [before state]. Now [after state]. Here's why." Transformation For AI tools and visual products → Demo First almost always wins on TikTok. For SaaS productivity tools → Relatable or Shock/Stat hooks work well. Step 3: Structure the Script Every script follows this structure (adapt timing to duration): For 45-second scripts: 0-3s: Hook (spoken + on-screen text) 3-8s: Relatable pain or setup 8-30s: Live demo OR narrated walkthrough of key feature 30-38s: Specific result / proof 38-44s: CTA (bio link, comment for link, or "link in bio") 44-45s: FTC disclosure overlay For 30-second scripts: 0-3s: Hook 3-15s: Demo the #1 feature 15-25s: Result + social proof 25-30s: CTA + disclosure For 60-second scripts: 0-3s: Hook 3-10s: Problem setup 10-40s: Full demo (2-3 features) 40-52s: Results + pricing mention (anchoring) 52-58s: CTA 58-60s: FTC disclosure Step 4: Write the Script Format scripts with: [VISUAL] — what's on screen (screen recording, hands typing, reaction face, b-roll) [SPOKEN] — what the creator says (keep sentences short, max 10 words each) [TEXT OVERLAY] — on-screen text (keywords for silent viewers — 40% watch with no sound) [CAPTION] — suggested TikTok caption + hashtags Writing rules: Sentences under 10 words. TikTok viewers process fast. No filler phrases: "basically", "literally", "you know what I mean" Every 3-5 seconds: new visual cut, new text overlay, or spoken transition Sound-optional: the text overlay should tell the whole story without audio End the hook WITH the setup — don't just ask a question, tease the answer The demo must be REAL — no vague "and then it does this amazing thing" Step 5: Add FTC Disclosure Per shared/references/ftc-compliance.md for short-form video: Verbal disclosure if spoken at all (not required but best practice) Text overlay "#ad" or "Affiliate link in bio" must appear during CTA section Disclosure must be visible for at least 3 seconds Do NOT bury in caption — overlay is required per FTC guidance Step 6: Add Production Notes Include brief notes for the creator: What to screen-record vs. film on camera Suggested background music BPM range (fast = tech demos, mid = tutorials) Caption and hashtag strategy for the platform Best time to post on each platform Step 7: Self-Validation Before presenting output, verify: Spoken sentences under 10 words each New visual cut or text overlay every 3-5 seconds FTC "#ad" appears as text overlay, NOT buried in caption Disclosure overlay visible for at least 3 seconds Hook ends with setup, not just a question Demo shows specific feature, not vague claims If any check fails, fix the output before delivering. Do not flag the checklist to the user — just ensure the output passes. Output Schema { output_schema_version: "1.0.0" # Semver — bump major on breaking changes scripts: [ { platform: string # "tiktok" | "reels" | "shorts" duration_seconds: number # 45 hook_style: string # "demo_first" scenes: [ { timecode: string # "0-3s" visual: string spoken: string text_overlay: string } ] caption: string # Full TikTok caption hashtags: string[] # Suggested hashtags disclosure: string # How and when FTC disclosure appears } ] product_name: string content_angle: string hook_used: string } Output Format ## TikTok Script: [Product Name] ([Duration]s) **Hook Style:** [Style name] **Platform:** [TikTok / Reels / Shorts] **Target Audience:** [Who this is for] --- ### Script | Time | Visual | Spoken | Text Overlay | |------|--------|--------|-------------| | 0-3s | [What's on screen] | "[Hook line]" | [On-screen text] | | 3-8s | [Visual] | "[Spoken]" | [Overlay] | | ... | ... | ... | ... | --- ### Caption [Full caption text — optimized for TikTok SEO] **Hashtags:** #[tag1] #[tag2] #[tag3] (5-8 tags max) --- ### Production Notes - **Film:** [Camera vs screen recording breakdown] - **Music:** [BPM and mood suggestion] - **Best time to post:** [Platform-specific optimal time] - **Disclosure:** #ad text overlay appears at [timecode] for [X] seconds --- ### Hook Alternatives Want a different opening? Try: - **[Hook Style 2]:** "[Alternative opening line]" - **[Hook Style 3]:** "[Alternative opening line]" Error Handling No product info: Ask what product they're promoting. If they came from S1, pull recommended_program from context. Product isn't visual / hard to demo: Shift to reaction/testimonial format — creator's face on screen reacting to the tool, narrating the discovery. User has no product access: Write a "third-person discovery" script — "My friend showed me this tool and I had to share it" Duration feels too long for the content: Cut the demo to single strongest moment. If 30s still feels crowded, suggest two separate videos (problem setup + solution). Platform unspecified: Default to TikTok. Mention Reels and Shorts are the same script with minor caption/hashtag adjustments. Examples Example 1: User: "Write a 45-second TikTok script for HeyGen" → Research: HeyGen creates AI avatar videos, talking head from text → Hook: Demo first — open with a finished AI video playing → Script: [0-3s] Show output video → [3-8s] "Made this in 2 minutes, no camera" → [8-30s] Screen record: paste script → avatar speaks → [30-38s] "Used this for my client, saved 4 hours" → [38-44s] "Link in bio, 30-day free trial" → [44-45s] "#ad overlay" Example 2: User: "TikTok script for Notion affiliate, targeting students" → Hook: Relatable — "POV: it's 2am before finals and your notes are chaos" → Demo: Notion AI organizing scattered notes into a study guide → CTA: "Free forever plan — link in bio" → Caption: "study with me + notion hacks" for algorithm reach Example 3: User: "I need 3 different hooks for a ConvertKit TikTok script" → Write hook-only variants: Question / Shock / Bold Claim → Full script for the strongest one, alternative openings for others → Note which hook style historically performs best for SaaS on TikTok References shared/references/ftc-compliance.md — disclosure rules for short-form video shared/references/affiliate-glossary.md — reward_type and program terminology shared/references/platform-rules.md — TikTok/Reels/Shorts format specs shared/references/flywheel-connections.md — master flywheel connection map Revenue & Action Plan Expected Outcomes Revenue potential : TikTok affiliate videos average 1-3% bio link click rate. A video with 10,000 views = 100-300 bio link clicks. At 2% conversion and $50 commission = $100-300 per viral video Benchmark : Top TikTok affiliates report $500-2,000/month from 3-5 videos per week. The algorithm rewards consistency — your 10th video performs better than your 1st Key metric to track : Bio link clicks per video (use a link-in-bio tool with click tracking like Beacons or your own bio-link page from bio-link-deployer ) Do This Right Now (15 min) Film the script TODAY — don't wait. The script is ready, your phone is the camera Screen-record the product demo section (the hardest part to improvise) Post on TikTok, then cross-post to Instagram Reels and YouTube Shorts (3 platforms, 1 video) Add your affiliate link to your bio before posting Track Your Results After 5 videos, check: which hook style got the highest completion rate? Which video drove the most bio link clicks? Use that hook style for your next 5 videos. Next step — copy-paste this prompt: "Schedule my TikTok content for the next 30 days" → runs social-media-scheduler Flywheel Connections Feeds Into social-media-scheduler (S5) — scripts ready to schedule for filming/posting content-pillar-atomizer (S2) — successful scripts become content to atomize further Fed By trending-content-scout (S1) — top TikTok content + engagement data + winning hooks content-angle-ranker (S1) — recommended angle with format, hook, and parameters affiliate-program-search (S1) — recommended_program product data purple-cow-audit (S1) — remarkable angles for script hooks content-pillar-atomizer (S2) — atomized TikTok scripts from pillar content Feedback Loop Video view count and completion rate reveal which hook styles work → optimize hook selection Quality Gate Before delivering output, verify: Would I share this on MY personal social? Contains specific, surprising detail? (not generic) Respects reader's intelligence? Remarkable enough to share? (Purple Cow test) Irresistible offer framing? (if S4 offer skills ran) Any NO → rewrite before delivering. Volume Mode When mode: "volume" : Generate 5-10 hook variations for the same product Prioritize speed + variety over perfection Tag each with variant ID for A/B tracking Let data pick the winner volume_output: variants: - id: string content: string angle: string chain_metadata: skill_slug: "tiktok-script-writer" stage: "content" timestamp: string suggested_next: - "social-media-scheduler" - "content-pillar-atomizer"