market-social

name market-social description Calendario de contenido 30 días para redes sociales, listo para publicar. Usar cuando: "calendario de redes sociales", "posts para Instagram", "contenido para LinkedIn", "ideas para TikTok", "quiero publicar en redes", "estrategia de redes sociales", "cómo crecer en redes", "content repurposing". Social Media Content Calendar & Generation Generate a complete 30-day content calendar with platform-specific posts, hooks, hashtags, and repurposing strategy. Output to SOCIAL-CALENDAR.md . Invocation Run as /market social <topic/url> . If URL, fetch to understand brand/audience/themes. If topic, build strategy around it. Phase 1: Brand and Audience Discovery 1.1 Brand Context Establish before generating content: Context Element Source Brand name URL or user input Industry Site analysis Target audience About page, copy, user input Brand voice Existing social/site copy Key products/services Product/pricing pages Unique selling points Homepage, feature pages Competitors Industry analysis 1.2 Platform Selection Select 2-3 primary platforms. Platform specs and content type mixes: references/social-platform-specs.md . Platform Best For LinkedIn B2B, SaaS, agencies, consultants Twitter/X Tech, media, real-time commentary Instagram E-commerce, lifestyle, creators TikTok Consumer brands, education, creators YouTube Long-form education, SaaS demos Facebook Local business, communities, older demographics Phase 2: Content Strategy Framework 2.1 Content Pillars Define 4-5 pillars: Pillar Type % of Content 1 Educational 40% 2 Behind-the-Scenes 20% 3 Social Proof 15% 4 Engagement 15% 5 Promotional 10% 2.2 Content Types by Platform Detailed content type mixes and technical specs: references/social-platform-specs.md . Use formats each platform's algorithm rewards. Phase 3: Hooks and Opening Lines The first line/3 seconds determines read vs scroll. Full hook formula libraries: references/social-platform-specs.md . Core hook categories: Curiosity gap, Contrarian, Specific result, Audience call-out, Story setup, Number promise. Write at least 2 hook variants for each anchor post. Phase 4: Hashtag Strategy Tiered approach per post: Tier Post Count Range Count Niche Under 100K 3-5 Mid-size 100K-1M 3-5 Broad 1M+ 2-3 Branded Custom 1 Platform-specific counts and research process: references/social-platform-specs.md . For each pillar, build: 5 niche + 5 mid-size + 3 broad + 1 branded hashtags. Phase 5: Content Repurposing 5.1 The 1-to-10 Framework Create one anchor piece, extract 10+ derivative posts. Full repurposing map and schedule: references/social-platform-specs.md . Include a repurposing plan for at least 2 anchor pieces in the calendar. 5.2 Repurposing Schedule Day Action 1 Publish anchor content 1-2 LinkedIn insight + Tweet thread 3 Instagram carousel + Reel 5 TikTok + YouTube Short 7 Different angle post 10 Engagement question 14 Reshare with new framing Phase 6: Engagement Tactics Include throughout calendar: Questions (end 30% of posts): "What's your biggest challenge with [topic]?", "Agree or disagree?", "Which one are you? A/B/C" Polls (1-2x/week): preference questions, behavior frequency, either/or Contrarian posts (1-2x/week): challenge common advice, declare something "dead", share honest truths Storytelling (1-2x/week): transformation journeys, lessons from failures Phase 7: 30-Day Content Calendar 7.1 Calendar Format DAY 1 (Monday): [Platform 1]: [Pillar - Type] Hook: "[Opening line]" Post: [Full post text — ready to copy-paste] Visual: [Image/video/carousel description] Hashtags: #tag1 #tag2 #tag3 Time: [recommended send time] Type: [text post / carousel / reel / thread / etc.] [Platform 2]: [Pillar - Type] [Same structure] 7.2 Calendar Distribution Rules Each pillar appears at least 6 times across the month Promotional content never on two consecutive days Engagement posts every 2-3 days Mix of content types — avoid same-format runs Leave 4-6 "trend response" slots with adaptation guidance 7.3 Weekly Themes Week 1: Awareness / problem identification Week 2: Education / authority building Week 3: Social proof / results Week 4: Consideration / calls to action Phase 8: Trending Formats Evergreen formats and algorithm notes: references/social-platform-specs.md . Include at least 4 proven formats: Listicle thread, This vs That, Day in the Life, Tutorial Reel, Hot Take, Before/After, Myth vs Reality, Fill in the Blank, POV, Reaction, Tutorial Carousel, Data Reveal. Trend adaptation: Identify format -> find brand angle -> adapt within 24-48h -> add unique value. Output Format Formato de salida: ver references/output-template.md . Cross-Skill Integration If BRAND-VOICE.md exists, match all copy to documented voice If COPY-SUGGESTIONS.md exists, reuse value propositions If COMPETITOR-REPORT.md exists, use for differentiation content If EMAIL-SEQUENCES.md exists, align with email campaign themes Suggest follow-up: /market copy for website messaging, /market ads for paid amplification of top organic content