ads-copywriter

name ads-copywriter description Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants version 1.0.0 author claude-office-skills license MIT category marketing tags ["advertising","copywriting","google-ads","facebook-ads","tiktok"] department Marketing models {"recommended":["claude-sonnet-4","claude-opus-4"],"compatible":["gpt-4","gpt-4o"]} capabilities ["ad_copy_generation","headline_variants","platform_optimization","ab_testing","cta_optimization"] languages ["en","zh"] related_skills ["tiktok-marketing","content-writer","landing-page"] Ads Copywriter Generate high-converting ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific optimization and A/B testing variants. Platform Specifications Google Ads google_ads_formats: responsive_search_ad: headlines: count: 15 (min 3 ) max_chars: 30 requirements: - Include keyword in 3 + headlines - Include brand name in 2 + headlines - Include CTA in 2 + headlines - Include numbers/stats in 2 + headlines descriptions: count: 4 (min 2 ) max_chars: 90 requirements: - Expand on headline promise - Include benefits - Include CTA - Include trust signals performance_max: headlines: 5 (30 chars each) long_headlines: 5 (90 chars each) descriptions: 5 (90 chars each) display_ad: short_headline: 25 chars long_headline: 90 chars description: 90 chars Meta/Facebook Ads meta_ads_formats: feed_ad: primary_text: 125 chars (visible), 500 max headline: 40 chars description: 30 chars cta_options: [ Learn More , Shop Now , Sign Up , Get Offer , Book Now ] stories_ad: text_overlay: 125 chars headline: 40 chars reels_ad: caption: 2200 chars max first_line_visible: ~100 chars TikTok Ads tiktok_ads: in_feed: ad_text: 100 chars max display_name: 40 chars spark_ads: caption: 150 chars recommended hashtags: 3 -5 LinkedIn Ads linkedin_ads: sponsored_content: intro_text: 150 chars (mobile visible) headline: 70 chars description: 100 chars message_ad: subject: 60 chars message: 500 chars cta: 20 chars Ad Copy Frameworks AIDA Framework Attention → Interest → Desire → Action Example: A: "Struggling with [problem]?" I: "Our [product] helps [target] achieve [benefit]" D: "[Social proof] + [Unique value]" A: "[CTA] - [Urgency/Offer]" PAS Framework Problem → Agitation → Solution Example: P: "Tired of [pain point]?" A: "Every day, [worse scenario]. [Emotional impact]." S: "[Product] solves this by [mechanism]. [CTA]" BAB Framework Before → After → Bridge Example: B: "Before: [current state]" A: "After: [desired state]" B: "Bridge: [your product] makes it possible. [CTA]" Ad Copy Templates Google Ads Headlines (30 chars) headline_templates: keyword_focused: - "[Keyword] - Save 20% Today" - "Best [Keyword] of 2026" - "[Keyword] Starting at $X" - "Top-Rated [Keyword]" benefit_focused: - "Save X Hours Per Week" - "Boost [Metric] by X%" - "Get Results in X Days" - "No [Pain Point] Ever Again" urgency_focused: - "Limited Time Offer" - "Only X Spots Left" - "Sale Ends [Date]" - "Don't Miss Out" trust_focused: - "X+ Happy Customers" - "★★★★★ Rated" - "As Seen in [Publication]" - "Trusted by [Brands]" cta_focused: - "Get Your Free Trial" - "Start Now - It's Free" - "Book a Demo Today" - "Download Free Guide" Facebook Ad Templates Template 1: Problem-Solution 🚨 Still struggling with [problem]? You're not alone. [X%] of [target audience] face this every day. Here's the thing: [brief insight about why old solutions fail] That's why we created [Product] – the only [category] that: ✅ [Benefit 1] ✅ [Benefit 2] ✅ [Benefit 3] [Social proof: "X customers have already [achieved result]"] 👉 [CTA] and see the difference for yourself. [Offer/Urgency if applicable] Template 2: Story-Based I used to [relatable struggle]... Then I discovered [insight/product] and everything changed. In just [timeframe], I was able to: • [Result 1] • [Result 2] • [Result 3] If you're ready to [achieve goal], here's your chance. 🔗 [CTA] (Link in comments) Template 3: Direct Offer 🎁 [Offer headline] For a limited time, get [product/service] at [discount/special price]. What you get: 📦 [Item 1] 📦 [Item 2] 📦 [Item 3] Total value: $XXX Your price: $XX ⏰ Offer ends [date] [CTA Button] 👆 A/B Testing Variants Generating Test Variants ab_test_strategy: elements_to_test: - headlines: emotional vs rational - cta: soft vs hard - social_proof: numbers vs testimonial - urgency: scarcity vs deadline - benefit: primary vs secondary variant_generation: per_ad_group: 3 -5 variants test_duration: 7 -14 days minimum statistical_significance: 95 % example_variants: headline_test: A: "Save 50% on Your First Order" # Offer-focused B: "Join 10,000+ Happy Customers" # Social proof C: "Stop Wasting Money on [X]" # Problem-focused cta_test: A: "Get Started Free" # Low commitment B: "Claim Your Discount" # Urgency C: "See How It Works" # Curiosity Output Example Request : "Create Google Ads copy for a project management SaaS tool" Output : # Google Ads Copy - Project Management Tool ## Responsive Search Ad ### Headlines (15 variants, 30 chars each) **Keyword Headlines:** 1. "Project Management Made Easy" 2. "#1 Project Management Tool" 3. "Best PM Software 2026" **Benefit Headlines:** 4. "Save 10 Hours Per Week" 5. "Boost Team Productivity 40%" 6. "Never Miss a Deadline Again" **CTA Headlines:** 7. "Try Free for 14 Days" 8. "Start Your Free Trial" 9. "Get Started in 2 Minutes" **Trust Headlines:** 10. "50,000+ Teams Trust Us" 11. "★★★★★ on G2 & Capterra" 12. "Used by Fortune 500" **Urgency Headlines:** 13. "Limited: 30% Off Annual" 14. "Special Offer Ends Soon" **Brand Headlines:** 15. "[BrandName] - Work Smarter" ### Descriptions (4 variants, 90 chars each) 1. "Manage projects, track time, and collaborate with your team in one powerful platform. Try free!" 2. "Trusted by 50,000+ teams worldwide. Kanban, Gantt, time tracking & more. No credit card required." 3. "Stop juggling apps. One tool for tasks, docs, and communication. Start your 14-day free trial today." 4. "Rated #1 for ease of use. Set up in minutes, not days. See why teams love [BrandName]. Try it free!" --- ## Facebook/Meta Ad ### Variant A: Problem-Solution 🤯 Still managing projects with spreadsheets and endless email threads? You're not alone. 73% of teams say they waste 5+ hours/week on project chaos. That's why 50,000+ teams switched to [BrandName]: ✅ All tasks, docs & chat in one place ✅ See who's doing what at a glance ✅ Never miss another deadline "We cut meeting time by 40% in the first month" - Sarah, Marketing Director 👉 Start your free 14-day trial (no credit card needed) ### Variant B: Direct Offer 🎁 Get [BrandName] Pro FREE for 14 days The all-in-one project management tool trusted by 50,000+ teams. What you get: 📋 Unlimited projects & tasks 👥 Team collaboration tools 📊 Reports & dashboards 📱 Mobile apps included No credit card required. Cancel anytime. [Start Free Trial] 👆 --- ## TikTok Ad **Caption (100 chars):** "POV: You finally have ONE app for all your projects 🙌 Link in bio for free trial #productivity #work" **Spark Ad Caption:** "We were drowning in spreadsheets until we found this... 50K+ teams can't be wrong. Try it free 🔗" --- ## LinkedIn Ad **Intro Text (150 chars):** "73% of project managers say tool overload hurts productivity. There's a better way. See how 50,000+ teams work smarter." **Headline (70 chars):** "The Project Management Tool Teams Actually Want to Use" **Description:** "All-in-one platform for tasks, docs, and team collaboration. Start free." Ads Copywriter Skill - Part of Claude Office Skills