tiktok-marketing

name tiktok-marketing description TikTok content strategy, video creation workflows, posting optimization, and analytics. Based on n8n automation templates. version 1.0.0 author claude-office-skills license MIT category marketing tags ["tiktok","social-media","video-marketing","content-strategy","automation"] department Marketing models {"recommended":["claude-sonnet-4","claude-opus-4"],"compatible":["gpt-4","gpt-4o"]} mcp {"server":"social-media-mcp","tools":["tiktok_upload","tiktok_analytics","video_generate","caption_generate","hashtag_research"]} capabilities ["content_strategy","video_scripting","posting_schedule","hashtag_optimization","analytics_tracking"] languages ["en","zh"] related_skills ["social-publisher","ads-copywriter","image-generation","content-writer"] TikTok Marketing Comprehensive TikTok marketing skill covering content strategy, video creation workflows, posting optimization, and analytics tracking. Integrates with n8n automation for scalable content production. Overview This skill enables: Content strategy development for TikTok AI-powered video script generation Automated posting workflows Hashtag and trend optimization Performance analytics and reporting Content Strategy Framework 1. Content Pillars (4-6 pillars recommended) content_pillars: - name: "Educational" ratio: 40 % formats: [ tutorials , tips , how-tos , explainers ] goal: build_authority - name: "Entertainment" ratio: 30 % formats: [ trends , challenges , humor , behind-scenes ] goal: increase_reach - name: "Promotional" ratio: 15 % formats: [ product_demos , launches , offers ] goal: drive_conversions - name: "Community" ratio: 15 % formats: [ UGC , duets , Q&A , polls ] goal: build_engagement 2. Content Calendar Template Day Pillar Format Hook Type CTA Mon Educational Tutorial Question Follow for more Tue Entertainment Trend Shock Like if you agree Wed Community Q&A Direct Comment below Thu Educational Tips List Save this Fri Entertainment Behind-scenes Story Share with friend Sat Promotional Demo Problem Link in bio Sun Community UGC Repost Gratitude Tag us Video Script Framework The Hook-Content-CTA Structure ┌─────────────────────────────────────────────────────────┐ │ HOOK (0-3 seconds) │ │ • Question: "Did you know...?" │ │ • Statement: "This changed everything" │ │ • Shock: "I can't believe this works" │ │ • List: "3 things you need to know" │ │ Must stop the scroll immediately │ └─────────────────────────────────────────────────────────┘ │ ▼ ┌─────────────────────────────────────────────────────────┐ │ CONTENT (3-50 seconds) │ │ • Deliver on the hook promise │ │ • One clear message per video │ │ • Visual demonstrations > talking │ │ • Pattern interrupts every 3-5 seconds │ │ • Text overlays for key points │ └─────────────────────────────────────────────────────────┘ │ ▼ ┌─────────────────────────────────────────────────────────┐ │ CTA (last 2-3 seconds) │ │ • Follow: "Follow for more tips" │ │ • Engage: "Comment your experience" │ │ • Share: "Send to someone who needs this" │ │ • Save: "Save for later" │ │ • Convert: "Link in bio" │ └─────────────────────────────────────────────────────────┘ Script Templates Educational Video : [HOOK - 3s] "Here's a [topic] hack most people don't know..." [SETUP - 5s] "I used to struggle with [problem] until I discovered this." [CONTENT - 20s] "Step 1: [action with visual] Step 2: [action with visual] Step 3: [action with visual]" [PROOF - 5s] "And look at the results: [show before/after]" [CTA - 3s] "Follow for more [niche] tips!" Trend Participation : [TREND AUDIO SYNC] - Match transitions to beat drops - Use trending sound within first 48 hours - Add unique twist to stand out [VISUAL STRUCTURE] - Opening: Match first beat - Middle: Key message during hook - End: Surprise or punchline Hashtag Strategy Hashtag Mix Formula hashtag_strategy: total: 5 -7 hashtags (TikTok optimal) mix: - niche_specific: 2 -3 examples: [ "#smallbusinesstips" , "#marketinghacks" ] reach: 100K-1M views - trending: 1 -2 examples: [ "#fyp" , "#viral" , "#trending" ] reach: 1B+ views - branded: 1 examples: [ "#yourbrandname" , "#yourcampaign" ] reach: custom - community: 1 examples: [ "#tiktokmademedoit" , "#learnontiktok" ] reach: 10M-100M views Hashtag Research Process 1. Search your niche keyword 2. Note hashtags on top 10 videos 3. Check hashtag view counts 4. Mix high (1B+), medium (1M-100M), low (100K-1M) 5. Test and track performance 6. Rotate bottom performers weekly Posting Optimization Best Posting Times (General) Audience Best Times Best Days US 7am, 12pm, 7pm EST Tue, Thu, Fri UK 7am, 12pm, 10pm GMT Wed, Thu, Fri China 7am, 12pm, 9pm CST Mon, Wed, Sat Global 7am, 10pm UTC Thu, Fri, Sat Posting Frequency recommended_frequency: minimum: 1 video/day optimal: 2 -3 videos/day maximum: 5 videos/day consistency_rules: - Same time slots daily builds audience habit - Never go more than 24h without posting - Quality > quantity after 3 /day - Test different times for 2 weeks before deciding Automation Workflows (n8n) Workflow 1: AI Video Content Pipeline ┌──────────────┐ ┌──────────────┐ ┌──────────────┐ │ Google Sheet │───▶│ OpenAI │───▶│ ElevenLabs │ │ (Ideas) │ │ (Script) │ │ (Voiceover) │ └──────────────┘ └──────────────┘ └──────────────┘ │ ┌──────────────┐ ┌──────────────┐ ┌──────┴───────┐ │ TikTok │◀───│ Video Editor │◀───│ Image Gen │ │ (Publish) │ │ (Combine) │ │ (Visuals) │ └──────────────┘ └──────────────┘ └──────────────┘ n8n Configuration : workflow: "AI TikTok Content Generator" nodes: 1. trigger: type: schedule cron: "0 9 * * *" # Daily at 9am 2. get_idea: type: google_sheets action: get_next_unused_row sheet: "Content Ideas" 3. generate_script: type: openai model: gpt-4 prompt: | Create a TikTok script for: {idea} Format: Hook (3s) + Content (20s) + CTA (3s) Style: Casual, engaging, with text overlays 4. generate_voiceover: type: elevenlabs voice: "young_professional" script: "{script}" 5. generate_visuals: type: dalle prompts: "{visual_descriptions}" 6. create_video: type: video_editor template: "tiktok_vertical" assets: [ voiceover , visuals , captions ] 7. publish: type: tiktok caption: "{generated_caption}" hashtags: "{hashtags}" schedule: "{optimal_time}" 8. update_tracker: type: google_sheets action: mark_as_published Workflow 2: Multi-Platform Publishing workflow: "Publish to TikTok + Instagram Reels + YouTube Shorts" trigger: type: google_drive event: new_video_uploaded folder: "/Ready to Publish" actions: 1. detect_video: get_metadata: [ duration , aspect_ratio , filename ] 2. generate_captions: openai_prompt: | Create platform-specific captions for this video: {title} - TikTok: casual, hashtag-heavy - Instagram: slightly longer, emoji-rich - YouTube: descriptive, keyword-optimized 3. parallel_publish: - tiktok: caption: "{tiktok_caption}" hashtags: [ "#fyp" , "#viral" , "{niche_tags}" ] - instagram: type: reel caption: "{instagram_caption}" hashtags: "{instagram_tags}" - youtube: type: short title: "{youtube_title}" description: "{youtube_description}" 4. track_in_airtable: base: "Content Tracker" fields: [ video_url , platforms , publish_time , status ] 5. notify_slack: channel: "#content-published" message: "Video published to all platforms: {title}" Analytics & Optimization Key Metrics to Track Metric Target Action if Below Watch Time >50% Improve hooks Engagement Rate >5% Better CTAs Share Rate >1% More shareable content Follow Rate >2% Stronger value prop Profile Visits >10% of views Clearer CTA Performance Analysis Template # TikTok Weekly Performance Report ## Overview - Videos Posted: 21 - Total Views: 150,000 - New Followers: 500 - Engagement Rate: 6.2% ## Top Performing Videos | Video | Views | Likes | Comments | Shares | |-------|-------|-------|----------|--------| | "3 productivity hacks" | 45K | 3.2K | 234 | 567 | | "POV: Monday morning" | 38K | 2.8K | 189 | 423 | ## Content Analysis - Best performing pillar: Educational (avg 25K views) - Best posting time: 7pm (2x engagement) - Best hook type: Question format ## Recommendations 1. Create more tutorial content (40% → 50%) 2. Shift posting to 7pm slot 3. Use question hooks more frequently 4. Participate in trending sound X Trend Identification How to Find Trends Early trend_sources: - TikTok Discover Page: Check daily - Creator Search Insights: In-app analytics - TrendTok App: Trend tracking tool - Exploding Topics: Early trend detection - Twitter/X: Cross-platform trends trend_criteria: - Sound usage growth: >500% in 48h - Not yet saturated: <10K uses - Fits your niche: Can add unique angle - Positive sentiment: No controversy action_speed: - Day 1-2: Highest potential - Day 3-5: Still good - Day 6 +: Likely saturated Output Examples Script Output Request : "Create a TikTok script about productivity tips for remote workers" Output : 📹 TikTok Script: Remote Work Productivity [HOOK - 0:00-0:03] "Working from home but can't focus? Try this:" [TEXT: "WFH Productivity Hack 🏠"] [CONTENT - 0:03-0:25] "I've been remote for 3 years, and this changed everything." "First - the 2-minute rule." [TEXT: "If it takes 2 min, do it NOW"] "Any task under 2 minutes, do it immediately." "Second - the fake commute." [TEXT: "Walk around the block"] "A 10-minute walk before work tricks your brain into work mode." "Third - the shutdown ritual." [TEXT: "Close laptop + say 'shutdown complete'"] "Literally say 'shutdown complete' when you close your laptop." [CTA - 0:25-0:28] "Follow for more WFH tips that actually work!" [TEXT: "Follow @yourhandle"] --- 📊 Hashtags: #workfromhome #productivityhacks #remotework #wfhtips #fyp 🎵 Suggested sound: Trending productivity audio ⏰ Best time to post: Tuesday 7pm TikTok Marketing Skill - Part of Claude Office Skills