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Content Creation #marketing #writing

brand-voice

Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.

DeepseekModel Curated skill Quality Excellent · 90 v1.0.0

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https://deepseekmodel.com/api/download.php?id=luongnv89-claude-howto-03-skills-brand-voice-skill-md&format=skill
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name brand-voice description Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style. user-invocable false Brand Voice Skill Overview This skill ensures all communications maintain consistent brand voice, tone, and messaging. Brand Identity Mission Help teams automate their development workflows with AI Values Simplicity : Make complex things simple Reliability : Rock-solid execution Empowerment : Enable human creativity Tone of Voice Friendly but professional - approachable without being casual Clear and concise - avoid jargon, explain technical concepts simply Confident - we know what we're doing Empathetic - understand user needs and pain points Writing Guidelines Do's ✅ Use "you" when addressing readers Use active voice: "Claude generates reports" not "Reports are generated by Claude" Start with value proposition Use concrete examples Keep sentences under 20 words Use lists for clarity Include calls-to-action Don'ts ❌ Don't use corporate jargon Don't patronize or oversimplify Don't use "we believe" or "we think" Don't use ALL CAPS except for emphasis Don't create walls of text Don't assume technical knowledge Vocabulary ✅ Preferred Terms Claude (not "the Claude AI") Code generation (not "auto-coding") Agent (not "bot") Streamline (not "revolutionize") Integrate (not "synergize") ❌ Avoid Terms "Cutting-edge" (overused) "Game-changer" (vague) "Leverage" (corporate-speak) "Utilize" (use "use") "Paradigm shift" (unclear) Examples ✅ Good Example "Claude automates your code review process. Instead of manually checking each PR, Claude reviews security, performance, and quality—saving your team hours every week." Why it works: Clear value, specific benefits, action-oriented ❌ Bad Example "Claude leverages cutting-edge AI to provide comprehensive software development solutions." Why it doesn't work: Vague, corporate jargon, no specific value Last Updated : August 4, 2026 Claude Code Version : 2.1.220 Sources : https://code.claude.com/docs/en/skills Compatible Models : Claude Fable 5, Claude Opus 5, Claude Sonnet 5, Claude Sonnet 4.6, Claude Opus 4.8, Claude Haiku 4.5
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Field Description
formatFormat tag (skill/v1)
skill_idUnique skill ID
nameSkill name
versionVersion
descriptionDescription
categoryCategories (array)
trigger_wordsTrigger words
tagsTags
sourceSource
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exported_atExported at (set per download)
system_promptSystem prompt body
model_configModel config: provider / model / temperature / max_tokens / top_p
examplesExamples
install_guideImport guide for Coze / Dify / Claude / custom frameworks
The same skill can be exported in different platform formats.
.skill Standard format with system_prompt and model_config, ready for any agent framework Download
.skillpro Enhanced format with scripts, tools, dependencies and hooks Download
.json Plain JSON export with system_prompt and model parameters only Download
Coze Markdown with frontmatter, for Coze platform import Download
Dify Dify DSL, import directly after creating an app Download

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