ugc-brief

name ugc-brief description Create briefs for UGC creators including product info, hook requirements, talking points, and authenticity guidelines. Use when working with UGC creators, preparing creator packages, or scaling content production with external talent. UGC Brief Generator Create creator-ready briefs for authentic UGC content. Process Step 1: Define Product & Key Messages Product Overview: Product name and category Key benefits (top 3) Unique mechanism Price point/offer Target customer Core Messages: Primary claim/promise Secondary proof points Must-mention features Compliance requirements Step 2: Specify Hook Requirements Hook Type Needed: Greed (savings, value) Relevancy (timely, seasonal) Emotion (reaction, story) Demographic (call out audience) Cliffhanger (curiosity gap) Hook Examples to Reference: "[Winning hook from brand]" "[Competitor hook working well]" Hook Don'ts: No scripted openings No "Hey guys" generic starts No product name in first 3 seconds Step 3: List Talking Points Required Elements: Problem acknowledgment Discovery story or proof Product solution Specific benefit/result Call to action Proof Points to Include: Personal result/experience Specific numbers if applicable Before/after if relevant Endorsement of mechanism Optional Elements: Unboxing moment Application/usage demo Comparison to alternative Response to objection Step 4: Include Authenticity Guidelines DO: Speak naturally, not scripted Use your own words Show genuine reactions Include imperfections Film in natural lighting Use phone (not professional camera) Look at camera like talking to friend DON'T: Read from script (bullet points OK) Over-polish or heavily edit Use professional lighting/studio Add music or effects Sound like a commercial Fake enthusiasm Use brand jargon unnaturally Authenticity Test: "Would you actually send this video to a friend recommending the product?" Step 5: Output Creator Brief ## UGC BRIEF: [Product Name] ### CREATOR DETAILS - Creator name: [If assigned] - Platform: [TikTok/IG/FB] - Format: [Vertical 9:16] - Length: [15-60 seconds] - Deliverable: [Raw footage / Edited] --- ### PRODUCT INFO **Product:** [Name] **What it does:** [One sentence] **Key benefit:** [Primary promise] **Price/Offer:** [Current deal] **Website:** [URL] **Unique selling point:** [What makes this different] --- ### YOUR ANGLE **You are:** [Avatar description] - Age range: [X-X] - Situation: [Context] - Problem you had: [Pain point] - How you found product: [Discovery] --- ### HOOK (First 3 seconds) **Type:** [Hook category] **Examples to inspire (don't copy exactly):** - "[Example hook 1]" - "[Example hook 2]" **Requirements:** - Stop the scroll immediately - Don't mention product name yet - Create curiosity or relate to problem --- ### TALKING POINTS (Middle) Cover these in your own words: 1. **Problem:** [Describe the struggle] - Your words: _______________ 2. **Discovery:** [How you found it] - Your words: _______________ 3. **Experience:** [What happened when you tried it] - Your words: _______________ 4. **Proof:** [Specific result or benefit] - Your words: _______________ **Must mention:** - [ ] [Required element 1] - [ ] [Required element 2] **Nice to include:** - [ ] [Optional element] --- ### CALL TO ACTION (Last 5 seconds) **Say something like:** - "Link is in my bio" - "Tap the link to try it" - "I put the link below" **Add urgency if natural:** - "They're running a sale right now" - "I heard they sell out fast" --- ### FILMING GUIDELINES **Setting:** - [ ] Natural environment (home, outside) - [ ] Good natural lighting (face a window) - [ ] Clean but not perfect background - [ ] Vertical format (phone camera) **Style:** - [ ] Talking to a friend, not performing - [ ] Eye contact with camera - [ ] Natural energy (match your personality) - [ ] OK to have mistakes/restarts in raw footage **Technical:** - [ ] Film in 1080p or 4K - [ ] Clear audio (quiet space) - [ ] Multiple takes encouraged - [ ] Send raw footage (we'll edit) --- ### DO NOT - Script word-for-word - Use professional equipment - Add filters or effects - Sound like an infomercial - Make claims we can't substantiate - Mention competitors by name --- ### DELIVERABLES **Send:** - [ ] Raw video file(s) - [ ] Multiple takes if available - [ ] Any B-roll of product **Format:** [MP4/MOV] **Due:** [Date] **Send to:** [Email/Platform] --- ### PAYMENT & RIGHTS **Compensation:** [Amount/Terms] **Usage rights:** [Perpetual/Limited] **Exclusivity:** [Yes/No/Terms] --- ### REFERENCE VIDEOS [Links to examples of style wanted] ### QUESTIONS? Contact: [Name/Email] UGC Best Practices (LeadsIcon/Kamal) Why Native Beats Polish: Audiences smell BS instantly Platform algorithms favor native content Trust comes from relatability Perfect = ad = skip Creator Selection: Match target demographic Natural on-camera presence Actually would use product Not over-produced style Volume Strategy: Multiple creators same brief Each brings unique delivery Mix and match best clips Keep testing new faces Source: LeadsIcon, Kamal FounderAds