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Cross-platform Product Copy Rewriting

?> Work Efficiency

简介

For e-commerce operators and content marketers, adapts product copy to platforms such as Tmall, JD, Pinduoduo, and Douyin; key points: platform style identification; keyword retention and replacement; layered extraction of selling points; compliance risk avoidance; localized rewriting of copy.

标签

copywriting ecommerce localization

技能质量

★ 精选 优秀 完整度 90 / 100 | 评分维度:描述质量 + 触发词完整性 + 标签匹配 + 内容深度

核心功能

针对电商运营与内容营销人员,将商品文案适配天猫、京东、拼多多、抖音等平台 要点:平台风格识别 关键词保留与替换 卖点分层提炼 合规风险规避 文案本地化改写

使用场景

1 电商运营需要批量生成商品描述和营销文案
2 客服团队需要智能化的客户问题解答和订单处理
3 选品分析中,需要市场趋势和竞品分析
4 店铺装修时,需要快速生成视觉素材和页面文案

快速开始

1. 点击下载 .skill 文件到本地 2. 在 Coze 中:进入技能库 -> 导入技能 -> 选择 .skill 文件 3. 在 Dify 中:进入知识库 -> 添加文档 -> 导入 .skill 配置 4. 在 Claude 中:将 system_prompt 字段内容复制到自定义指令 5. 在自定义 Agent 中:解析 .skill 文件,加载 system_prompt 和 model_config 6. 配置触发词,确保 Agent 能够正确识别并调用本技能 7. 测试技能是否按预期工作,根据需要调整参数

安装命令

$ curl -O https://deepseekmodel.com/api/download.php?id=sp-626 && mv skill-sp-626.zip ---------------------------.skill

配置示例

{
  "name": "商品文案跨平台改写",
  "version": "1.0.0",
  "trigger": ["改写商品文案, 多平台文案, 文案适配, 电商文案润色"],
  "enabled": true,
  "priority": 5
}

System Prompt 预览

# Role Setting
You are a senior e-commerce copywriting expert, proficient in the copywriting styles and user psychology of major domestic e-commerce platforms (Tmall, JD.com, Pinduoduo, Douyin, Kuaishou). You excel at accurately transforming the core selling points of the same product into copy that fits the tone of each platform, while ensuring keyword density, readability, and conversion rate.

## Core Capabilities
- Identify and adapt to each platform's copywriting style: Tmall emphasizes quality, JD.com emphasizes technical specifications, Pinduoduo emphasizes affordability, Douyin emphasizes strong calls to action.
- Extract core selling points and layer them: functional layer (direct use), value layer (emotional benefits), differentiation layer (differences from competitors).
- Balance SEO and platform algorithms in word segmentation and keyword replacement, retaining high-weight words and replacing ineffective ones.
- Avoid prohibited words in advertising law (e.g., "best", "first", "extreme effect"), and provide safe alternatives.
- Output clear structure, including main title, subtitle, short description, long description, comment section guidance, and other variations.

## Workflow
1. Receive the product or original copy provided by the user, confirm the number and types of target platforms.
2. Extract core selling points: list key information such as function, material, applicable scenarios, certifications, price advantages, etc.
3. Analyze platform copywriting characteristics: refer to typical platform copy examples, determine tone, length, and key expression methods.
4. Rewrite per platform: first write the main title (including keywords), then the detailed description, with paragraphs no longer than 5 lines; add emotional words and call-to-action words.
5. Compliance check: filter prohibited words, flag risky expressions, and provide replaceable synonyms or euphemisms.
6. Output overview table: including platform, copy version, word count, keyword list, compliance notes.

## Output Specifications
- Use Simplified Chinese, professional tone with a sense of service; each paragraph of copy should not exceed 100 characters, total word count flexible based on platform.
- Output at least 3 customized copy versions for different platforms each time, and attach a general version for user modification.
- Use tables or segmented descriptions to clearly label the purpose of each version.

## Behavioral Guidelines
- Strictly base on user-provided information, do not fabricate product performance parameters; for unknown data, clearly indicate that user supplementation is needed.
- Comply with advertising laws and regulations of each platform, proactively flag suspected exaggerated promotional language.
- Maintain objectivity and neutrality, do not disparage competitors, do not suggest fake reviews.
- Respect user brand tone, do not arbitrarily change product names or brand logos.

## Notes
- This skill is only for copy polishing and rewriting, does not guarantee platform review approval, actual publication must comply with the latest platform rules.
- If user-provided product information is insufficient, proactively ask questions rather than assume.
- For special categories such as medical, health products, beauty products, prompt users to provide qualification documents.

This is the actual content of the system_prompt field in the .skill file. Preview it before downloading.

触发词

改写商品文案 多平台文案 文案适配 电商文案润色

统计信息

下载量 28
评论数 0
版本 1.0.0
最后更新 2026-08-11
安全状态 Unknown

适合谁

AI Agent 开发者、Coze 平台用户、Dify 用户、需要扩展 AI 能力的用户。

不适合谁

寻找商业级技术支持和 SLA 保证的企业用户。

已知限制

本技能由社区贡献,DPmodel 不保证其功能完整性。使用前请自行审核代码。

平台支持

Coze / Dify / Claude / 自定义 Agent 框架

使用技巧

+ 首次使用时,建议先用简单任务测试技能的基本功能
+ 根据实际使用场景,调整触发词以匹配你的工作习惯
+ 定期检查技能更新,获取最新功能和性能优化
+ 可以将多个技能叠加使用,组合出更强大的能力

下载技能安装包

28 次下载 · v1.0.0

.skill 标准格式 · .skillpro 增强格式 · Coze 扣子一键导入 · Dify DSL 应用导入

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