content-engine

name content-engine description Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms. origin ECC Content Engine Turn one idea into strong, platform-native content instead of posting the same thing everywhere. When to Activate writing X posts or threads drafting LinkedIn posts or launch updates scripting short-form video or YouTube explainers repurposing articles, podcasts, demos, or docs into social content building a lightweight content plan around a launch, milestone, or theme First Questions Clarify: source asset: what are we adapting from audience: builders, investors, customers, operators, or general audience platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform goal: awareness, conversion, recruiting, authority, launch support, or engagement Core Rules Adapt for the platform. Do not cross-post the same copy. Hooks matter more than summaries. Every post should carry one clear idea. Use specifics over slogans. Keep the ask small and clear. Platform Guidance X open fast one idea per post or per tweet in a thread keep links out of the main body unless necessary avoid hashtag spam LinkedIn strong first line short paragraphs more explicit framing around lessons, results, and takeaways TikTok / Short Video first 3 seconds must interrupt attention script around visuals, not just narration one demo, one claim, one CTA YouTube show the result early structure by chapter refresh the visual every 20-30 seconds Newsletter deliver one clear lens, not a bundle of unrelated items make section titles skimmable keep the opening paragraph doing real work Repurposing Flow Default cascade: anchor asset: article, video, demo, memo, or launch doc extract 3-7 atomic ideas write platform-native variants trim repetition across outputs align CTAs with platform intent Deliverables When asked for a campaign, return: the core angle platform-specific drafts optional posting order optional CTA variants any missing inputs needed before publishing Quality Gate Before delivering: each draft reads natively for its platform hooks are strong and specific no generic hype language no duplicated copy across platforms unless requested the CTA matches the content and audience