competitor-analysis

name competitor-analysis description Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手 version 9.9.12 license Apache-2.0 compatibility Claude Code and compatible agent-skill hosts homepage https://github.com/aaron-he-zhu/seo-geo-claude-skills when_to_use Use when analyzing competitor SEO strategy, comparing domains, benchmarking against competitors, or finding competitor keywords and content gaps. argument-hint <competitor URL or domain> metadata {"author":"aaron-he-zhu","version":"9.9.12","geo-relevance":"medium"} Competitor Analysis Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps. Quick Start Analyze SEO strategy for [competitor URL] Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3] Skill Contract Expected output : a prioritized competitor brief plus the standard handoff summary for memory/research/ . Reads : competitor URLs/domains, your own site metrics, business model, target audience, industry context, and any user-provided or tool data. Writes : a user-facing analysis and reusable summary. Promotes : durable competitor facts, keyword priorities, entity candidates, and pending strategy decisions to memory/hot-cache.md , memory/open-loops.md , and memory/research/ . Done when : 3-5 competitors are benchmarked across keywords, backlinks, and traffic share in one comparison table; each strength-to-learn and weakness-to-exploit cites evidence; and the deliverable closes with an Immediate / Short-term / Long-term plan. Primary next skill : content-gap-analysis when the competitive landscape is clear. Handoff Summary Emit the standard shape from skill-contract.md §Handoff Summary Format . Data Sources Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See CONNECTORS.md . Decision Gates Stop and ask — when the competitor set cannot be established: No competitors named and none inferable from CLAUDE.md , prior research, or the user's niche → ask the user to name 2-5 competitors, OR offer to infer them from a target keyword via serp-analysis first. Continue silently — do not stop for: which 3-5 of a longer list to deep-dive (pick the closest direct competitors and note the rest); missing your-own-site metrics (benchmark competitors against each other and mark your row N/A); missing optional tool data (label Estimated and proceed). Instructions When a user requests competitor analysis: Identify Competitors — separate direct competitors, indirect alternatives, and content competitors if the user has not named them already. Gather Competitor Data — capture URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings. Analyze Keyword Rankings — document total rankings, top 10/top 3 counts, high-value keywords, intent mix, and keyword gaps. Audit Content Strategy — review content volume, top performers, publishing patterns, themes, and success factors. Analyze Backlink Profile — review backlink totals, quality mix, top linking domains, link acquisition patterns, and linkable assets. Technical SEO Assessment — evaluate Core Web Vitals, mobile-friendliness, architecture, internal linking, URL structure, and standout strengths/weaknesses. GEO / AI Citation Analysis — test which queries cite competitors, what formats get cited, and where competitors still leave openings. Synthesize Competitive Intelligence — deliver an Executive Summary, comparison table, CITE comparison, strengths to learn from, weaknesses to exploit, keyword opportunities, content recommendations, and an Immediate / Short-term / Long-term plan. Label every metric Measured (tool/export), User-provided , or Estimated (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it. Quality bar : every strength or weakness ties to a labeled metric and a named competitor — a specific ranking or backlink figure for a named domain, not "strong content presence". Reference : See Analysis Templates for the compact templates used at each step. Example See references/example-report.md for a full sample analyzing HubSpot's marketing keyword dominance. Advanced Analysis Types Content Gap Analysis For a pairwise topic-coverage gap map ("content [competitor] has that I don't, sorted by traffic potential"), hand off to content-gap-analysis — that is its dedicated job. Link Intersection Find sites linking to [competitor 1] AND [competitor 2] but not me SERP Feature Analysis What SERP features do competitors win? (Featured snippets, PAA, etc.) Historical Tracking How has [competitor]'s SEO strategy evolved over the past year? Save Results Write path: memory/research/competitor-analysis/YYYY-MM-DD-<topic>.md ; promote durable competitor facts and entity candidates to memory/hot-cache.md . See Skill Contract §Save Results Template. Reference Materials Analysis Templates — Step-by-step analysis templates Battlecard Template — Quick-reference battlecard format Positioning Frameworks — Positioning and differentiation frameworks Example Report — Worked sample Next Best Skill Primary: content-gap-analysis . Also: serp-analysis and backlink-analyzer .