marketing-skills

name marketing-skills description Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself. version 2.10.3 author Alireza Rezvani license MIT tags ["marketing","router","index"] agents ["claude-code","codex-cli","openclaw"] Marketing Skills — Directory + Router This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map. Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/ , 59 stdlib-only Python tools. No pip installs needed. Start Here First run ever? Use skills/marketing-context/ to create .claude/product-marketing-context.md . Every other skill reads it for brand voice, personas, and competitive landscape. Know your task? Find it in the route table below and load only that skill's SKILL.md . Ambiguous request? Load skills/marketing-ops/ — its routing matrix maps phrasings to skills. Route Table All paths are relative to marketing-skill/ . Foundation + Ops Task Skill Capture brand/product context (run first) skills/marketing-context/ Route a request, plan campaigns, pick channels skills/marketing-ops/ Demand gen programs, funnel + CRM ops skills/marketing-demand-acquisition/ Positioning, ICP, product marketing strategy skills/marketing-strategy-pmm/ Brand voice/visual consistency audits skills/brand-guidelines/ Content Task Skill Write blog posts, articles, guides skills/content-production/ Plan what content to create skills/content-strategy/ Edit copy (Seven Sweeps) skills/copy-editing/ Fix AI-sounding content skills/content-humanizer/ Landing/sales page copy skills/copywriting/ Headlines, hooks, idea generation skills/marketing-ideas/ Persuasion frameworks, mental models skills/marketing-psychology/ SEO + AEO Task Skill Traditional SEO audit skills/seo-audit/ AI search citations (ChatGPT, Perplexity, AI Overviews) skills/aeo/ Programmatic SEO at scale skills/programmatic-seo/ Structured data / schema.org skills/schema-markup/ Site structure, internal linking skills/site-architecture/ CRO (conversion) Task Skill Landing/marketing page conversion skills/page-cro/ Forms skills/form-cro/ Signup flow skills/signup-flow-cro/ Onboarding/activation skills/onboarding-cro/ Popups/modals skills/popup-cro/ Paywall/upgrade screens skills/paywall-upgrade-cro/ A/B test design + sample size skills/ab-test-setup/ Channels Task Skill Email sequences/drips skills/email-sequence/ Cold outbound email skills/cold-email/ Paid ads (Google/Meta/LinkedIn) skills/paid-ads/ Ad creative + copy skills/ad-creative/ Social calendar + management skills/social-media-manager/ Platform-native social posts skills/social-content/ X/Twitter growth skills/x-twitter-growth/ YouTube (data + strategy) skills/youtube-full/ Video content strategy video-content-strategist/ (sibling folder, own plugin) Webinars (funnel math) skills/webinar-marketing/ App Store / Play Store (ASO) skills/app-store-optimization/ Growth Task Skill Launches (PH, HN, etc.) skills/launch-strategy/ Pricing + packaging skills/pricing-strategy/ Referral programs skills/referral-program/ Free tools as acquisition skills/free-tool-strategy/ Churn prevention skills/churn-prevention/ Intelligence + Sales Enablement Task Skill Campaign performance, attribution skills/campaign-analytics/ Tracking plans, UTM, GA4 key events skills/analytics-tracking/ Social account analysis skills/social-media-analyzer/ Competitor/alternatives pages skills/competitor-alternatives/ LLM prompt templates + governance for marketing teams skills/prompt-engineer-toolkit/ Python Tools Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder: python3 skills/<skill>/scripts/<tool>.py -- help All 59 scripts are stdlib-only; most run a demo with no args. Rules Load ONE specialist skill per task — never bulk-load. If .claude/product-marketing-context.md exists, read it before any marketing task. content-creator is deprecated — use skills/content-production/ . Don't pip-install anything for these tools.