video-marketing

name video-marketing description When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization. metadata {"version":"1.0.1"} Content: Video Marketing Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms. When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy). Identify: Format : Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar) Goal : Awareness, consideration, conversion, education Platform : TikTok, Instagram Reels, YouTube Shorts, YouTube long-form Short-Form vs Long-Form Format Length Use Platforms Short-form 15–60 sec Hooks, tips, UGC-style; 90% watch daily TikTok, Reels, Shorts Long-form 3–15+ min Deep dives; tutorials; Gen Z discovers via short, engages with long YouTube Optimal short-form length : 31–60 seconds for higher completion rates. Critical First 3 Seconds 71% of viewers decide within 3 seconds whether to continue. Hook types: Hook Type Example Story-driven "Three months ago, I had zero subscribers..." Contrarian "Everyone says X. Here's why they're wrong." Question "Why do 90% of startups fail at this?" Result-focused "I went from 0 to 10K in 30 days. Here's how." Script Structure (Short-Form) Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec) Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB. Platform-Specific Hooks Platform Hook Length Notes TikTok 2 seconds High energy; 4,000-char captions for SEO Instagram Reels 3 seconds Polished aesthetics; penalizes TikTok watermarks YouTube Shorts 3–5 seconds Searchable titles; keyword-rich descriptions UGC-Style Content Authenticity > polish : UGC-style generates 50%+ of engagement Trust : 86% of consumers trust brands publishing UGC more than polished ads Long-Form Script Structure Hook (0–30 sec): Promise; why watch Intro (30–60 sec): Context; what you'll cover Body : Sections with clear transitions CTA : Subscribe; link; next step Outro : Recap; repeat CTA Output Format Format (short vs long) recommendation Hook options (2–3 variants) Script (timestamped if long-form) CTA placement Platform optimization notes Related Skills tiktok-captions : TikTok caption, video specs, script tiktok-ads : TikTok ad creative content-marketing : Video as content format; repurposing youtube-seo : YouTube SEO, description, thumbnail (platform skill) video-optimization : Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube