ecommerce-content-marketing

name ecommerce-content-marketing description E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a full content strategy from scratch, (B) Audit — analyze existing content and find gaps. Supports TikTok, Instagram, YouTube, Pinterest, blog/SEO, and Amazon A+. No API key required. Use when: (1) planning content for a new product launch, (2) building a content calendar, (3) finding viral content ideas, (4) analyzing competitor content strategies, (5) extracting customer pain points for content topics. metadata {"nexscope":{"emoji":"📣","category":"ecommerce"}} E-Commerce Content Marketing Planner 📣 Plan your content marketing strategy: discover what topics resonate with your audience, analyze competitor content, find trending formats, and generate a ready-to-execute content calendar. No API key required. Installation npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -g Two Modes Mode When to Use Input A — Build Creating content strategy from scratch Product info + target platforms + optional competitor URLs B — Audit Analyzing existing content performance Your content URLs/handles + competitor URLs Supported Platforms Platform Content Types TikTok Short-form video, TikTok Shop, trends, duets, sounds Instagram Reels, Stories, carousels, static posts, Lives YouTube Shorts, long-form tutorials, product reviews, vlogs X (Twitter) Threads, short videos, product announcements, engagement posts Pinterest Pins, Idea Pins, product pins, boards Blog/SEO Articles, guides, listicles, comparison posts Amazon A+ Brand story, enhanced product descriptions, comparison charts Usage Examples Mode A — Build Strategy Build a content marketing strategy for my portable blender brand. Target market: US. Platforms: TikTok, Instagram, Blog. Content goal: Brand awareness + product education. Target audience: Health-conscious millennials, gym-goers. Content period: 4 weeks. Create a content calendar for my handmade candle shop on Etsy. Platforms: Pinterest, Instagram, TikTok. Competitor: https://www.instagram.com/brooklyncandlestudio/ Goal: Drive traffic to my Etsy store. Mode B — Audit Audit my content strategy. Here's my TikTok: @mybrandhandle Compare against competitors: @competitor1, @competitor2 Find gaps and opportunities. First Interaction When user first asks about content marketing, mentions this skill, or gives a vague content-related request, greet them with: ✅ Content Marketing Planner ready! I can help you with two modes: **A — Build**: Create a full content strategy from scratch → Best for: New product launches, brand building, entering new platforms **B — Audit**: Analyze your existing content and find gaps → Best for: Improving performance, competitive analysis, strategy refresh Which mode do you need? Or just describe what you're working on and I'll guide you. Handling Incomplete Input If user doesn't provide enough info, ask upfront: For Mode A — Build: To build your content strategy, I need: **Required:** - Product / Category (what are you selling?) - Target Market: US / UK / DE / FR / AU / CA / JP / Global / Multi-region (specify) - Target Platforms: TikTok / Instagram / YouTube / X (Twitter) / Pinterest / Blog / Amazon A+ **Recommended (better results):** - Content Goal: Brand awareness / Product education / Drive conversions / All three - Target Audience: Demographics, interests, pain points - Competitor brand names or social handles to analyze (e.g., @brandname) - Content Period: 4 weeks / 8 weeks / 3 months For Mode B — Audit: To audit your content, I need: **Required:** - Your brand's social handles (e.g., TikTok: @yourbrand, Instagram: @yourbrand) - OR your website/blog URL - Platforms you're currently active on **Recommended (better results):** - Competitor brand names or handles to compare against - Your current posting frequency - What's working / not working (your observations) - Goals for improvement Which mode? A — Build : Creating a new content strategy from scratch B — Audit : Analyzing existing content and finding gaps Mode A Workflow — Build Content Strategy Step 1: Collect Strategy Inputs Field Required Example product_category ✅ Portable blender, handmade candles target_market ✅ US, UK, DE, FR, AU, CA, JP, Global, Multi-region platforms ✅ TikTok, Instagram, YouTube, X, Pinterest, Blog, Amazon A+ content_goal 👍 Awareness / Education / Conversion / All target_audience 👍 Health-conscious millennials, 25-35, female competitor_urls 👍 Brand URLs, social handles, or product pages content_period Optional 4 weeks (default) / 8 weeks / 3 months Step 2: Customer Insight Mining Extract buyer language, pain points, and use cases from customer reviews across multiple sources. Review Sources to Search (in order of priority): Source How to Access Best For Amazon Reviews web_search: site:amazon.com "[product]" reviews Product-specific pain points Reddit web_search: site:reddit.com "[product]" review OR feedback Honest opinions, complaints Trustpilot web_search: site:trustpilot.com "[brand/product]" Brand reputation YouTube Comments web_search: "[product]" review youtube comments Visual product concerns TikTok Comments web_search: "[product]" tiktok comments reactions Gen Z language, viral concerns Google Reviews web_search: "[brand]" google reviews Local/service feedback Niche Forums web_search: "[product]" forum discussion Deep enthusiast insights If product URL or ASIN provided: Use web_fetch on product page to extract visible reviews. Also search: site:amazon.com "[product name]" reviews Focus on: 3-star reviews (balanced), 5-star (what they love), 1-star (pain points). If only product category (no URL): web_search: "[product category]" customer reviews pain points web_search: site:reddit.com "[product category]" what do you hate about web_search: site:amazon.com "[product category]" review verified purchase web_search: "[product category]" TikTok comments "love this" OR "hate this" Extract and categorize: Pain points : Problems customers mention (e.g., "battery dies too fast") Use cases : How customers actually use the product (e.g., "I use it at the gym") Emotional triggers : Language that shows excitement or frustration Feature highlights : What customers praise most Objections : Hesitations before buying Compile into Customer Voice Bank : ## Customer Voice Bank ### Pain Points (Content Opportunities) | Pain Point | Frequency | Content Angle | |------------|-----------|---------------| | "Hard to clean" | High | "How to clean your blender in 30 seconds" | | "Battery anxiety" | Medium | "Real battery test: X hours of use" | ### Use Cases (Lifestyle Content) | Use Case | Frequency | Content Angle | |----------|-----------|---------------| | Post-gym smoothies | High | "Gym bag essentials" content series | | Office lunch | Medium | "Desk lunch upgrade" trend hook | ### Emotional Language (Copy Bank) - "Game changer for my mornings" - "Finally a blender that actually works" - "My kids love it" Step 3: Trend & Topic Research Discover trending topics and seasonal content opportunities. Google Trends analysis: web_search: "[product category]" Google Trends seasonal demand web_search: "[product category]" trending topics 2024 2025 Platform-specific trends: web_search: "[product category]" TikTok viral trends web_search: "[product category]" Instagram Reels trending web_search: "[product category]" Pinterest trending ideas Seasonal & event mapping: web_search: "[product category]" seasonal marketing calendar events Compile into Trend Opportunities : ## Trend Opportunities ### Currently Trending | Trend | Platform | Relevance | Content Idea | |-------|----------|-----------|--------------| | "That girl" morning routine | TikTok | High | Product in aesthetic routine | | ASMR unboxing | TikTok/YouTube | Medium | Satisfying product sounds | ### Upcoming Seasonal Opportunities | Event/Season | Timing | Content Angle | |--------------|--------|---------------| | New Year fitness | Jan 1-15 | "New year, new routine" | | Summer travel | May-Aug | "Travel-friendly products" | | Black Friday | Nov | Gift guide, deals content | Step 4: Competitor Content Analysis If competitor brand name or handle provided, analyze their content strategy across ALL platforms. Step 4.1: Discover Competitor Presence Given a competitor name (e.g., "BlendJet"), search for their presence on each platform: web_search: "[competitor name]" TikTok official account web_search: "[competitor name]" Instagram official web_search: "[competitor name]" YouTube channel web_search: "[competitor name]" Twitter OR X official web_search: "[competitor name]" Pinterest web_search: "[competitor name]" blog content marketing Compile their social handles: Platform Handle Followers (if visible) TikTok @[handle] [count] Instagram @[handle] [count] YouTube [channel] [count] X @[handle] [count] Pinterest [profile] [count] Blog [URL] — Step 4.2: Analyze Content on Each Platform For each platform where competitor is active: web_search: site:tiktok.com "@[competitor handle]" viral OR trending web_search: "[competitor name]" Instagram content strategy what they post web_search: "[competitor name]" YouTube most popular videos web_search: "[competitor name]" marketing strategy case study If possible, web_fetch their profile pages or recent posts. Step 4.3: Extract Strategy Insights For each competitor, analyze: Content pillars : What themes do they cover repeatedly? Posting frequency : How often do they post per platform? Top performing content : What formats/topics get most engagement? Content formats : Video %, carousel %, static %, UGC %? Tone & style : Professional, funny, educational, relatable? Hashtag strategy : What hashtags do they consistently use? Influencer/UGC strategy : Do they repost customer content? Gaps : What are they NOT covering that you could own? Compile into Competitor Analysis : ## Competitor Content Analysis ### [Competitor Name] | Aspect | Finding | |--------|---------| | Main platforms | TikTok, Instagram | | Posting frequency | 1x/day TikTok, 3x/week IG | | Top content types | How-to videos, UGC reposts | | Tone | Casual, relatable, humor | | Content pillars | Recipes, lifestyle, behind-scenes | ### Content Gaps (Your Opportunities) - Competitor doesn't cover: [topic] - Underserved format: [format] - Missing audience segment: [segment] Step 5: SEO Content Keyword Research Find keywords with content potential (informational intent). web_search: "[product category]" content SEO keywords blog topics web_search: "[product category]" questions people ask FAQ web_search: "[product category]" how to guide tutorial web_search: site:answerthepublic.com OR site:alsoasked.com "[product category]" Categorize by content type: How-to keywords : "how to clean portable blender", "how to make smoothies"