hormozi

name Hormozi description Alex Hormozi's $100M business growth system. USE WHEN leads, offers, pricing, outreach, advertising, value equation, lead magnet, core four, LTV, churn, branding, marketing, sales scripts, content strategy. Hormozi - $100M Business Growth System Alex Hormozi's complete framework for acquiring customers, creating irresistible offers, and scaling to $100M+. Quick Navigation Core Frameworks Topic File Use When Core Four CoreFour.md Deciding how to advertise Lead Magnet LeadMagnet.md Creating free value offers Value Equation ValueEquation.md Pricing, offers, positioning Content Unit ContentUnit.md Creating content that converts Warm Outreach WarmOutreach.md Reaching out to existing contacts Cold Outreach ColdOutreach.md Reaching out to strangers Paid Ads PaidAds.md Running paid advertising Roadmap Roadmap.md Understanding your growth level Lead Getters LeadGetters.md Scaling beyond yourself Playbooks Topic File Use When Pricing PricingPlaybook.md Increasing prices/margins Fast Cash FastCash.md Need revenue quickly Lead Nurture LeadNurture.md Converting leads over time LTV Crazy Eight LTVCrazyEight.md Increasing customer lifetime value Churn ChurnChecklist.md Reducing customer churn Hooks Hooks.md Writing attention-grabbing hooks GOATed Ads GOATedAds.md Creating high-converting ads Branding Branding.md Building a memorable brand Marketing Machine MarketingMachine.md Lifecycle marketing system Raise Prices RaisePrices.md Communicating price increases Workflows (Interactive Guides) Command Purpose /hormozi offer Analyze/improve your offer using Value Equation /hormozi leadmagnet Create a lead magnet step-by-step /hormozi outreach Plan an outreach campaign /hormozi pricing Audit pricing with 10 instant plays /hormozi content Plan content using Hook-Retain-Reward Templates Template Purpose OfferScript.md Script for presenting offers OutreachMessages.md DM/email templates AdvertisingChecklist.md One-page ad plan PriceRaiseLetter.md Price increase communication Routing Logic Keyword Triggers When user mentions these, load relevant context: Lead Generation: "core four", "advertising methods" → CoreFour.md "lead magnet", "free offer" → LeadMagnet.md "lead getters", "affiliates", "agencies" → LeadGetters.md "lead nurture", "follow up" → LeadNurture.md Offers & Pricing: "value equation", "dream outcome" → ValueEquation.md "pricing", "price increase" → PricingPlaybook.md "raise prices" → RaisePrices.md "fast cash", "quick revenue" → FastCash.md Outreach: "warm outreach", "aca framework" → WarmOutreach.md "cold outreach", "cold email", "cold dm" → ColdOutreach.md "rule of 100" → Load both outreach files Content & Ads: "hook", "retain", "reward", "content" → ContentUnit.md "hooks", "attention" → Hooks.md "paid ads", "facebook ads", "google ads" → PaidAds.md "goated ads", "ad creative" → GOATedAds.md Retention: "churn", "retention", "cancellations" → ChurnChecklist.md "ltv", "lifetime value", "upsell" → LTVCrazyEight.md Strategy: "roadmap", "growth level", "scale" → Roadmap.md "branding", "brand" → Branding.md "marketing machine" → MarketingMachine.md The Rule of 100 The foundation of consistent lead generation: Every day, do 100 primary actions: 100 cold reach outs, OR 100 minutes of content creation, OR $100 in paid ads Work "Open to Goal": Don't stop at the actions—work until you hit a specific outcome (e.g., 3 booked calls). Quick Assessment To determine what the user needs: What's their current level? (Roadmap.md, levels 1-7) What's their bottleneck? (Leads → Core Four, Conversion → Value Equation, Retention → LTV/Churn) What resources do they have? (Time vs Money determines warm/cold outreach vs paid ads) Integration Notes This skill works well with: SalesOutreach skill for B2B prospecting XPoster skill for content creation OSINT skill for prospect research